archives for the year 2015

HOTELS WE LOVE – PART I
December 21, 2015Blog

HOTELS WE LOVE – PART I

Head of Strategic Planning

I had the pleasure of staying at the Hotel Silken Puerta América in Madrid, Spain on a recent business trip. The concept for this hotel was to bring nineteen different avant-garde designers and architects together to create a luxury hotel that inspires and invigorates the guest. Each floor of the hotel has a different theme, with bedrooms designed using a range of materials and colours to create unique spaces.

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THE NEW FACE OF B2B MARKETING
December 14, 2015Blog, Trade Plus

THE NEW FACE OF B2B MARKETING

Head of Copy

B2B Marketing is one of the pillars of our business, so naturally we’ve all been eagerly digesting in the 50+ presentations made at this year’s B2B Marketing Forum in Boston. While we learned a few new tricks that will keep our B2B service sharp and relevant in today’s fast-moving marketplace, it was clear from the tone of the conference that we’re already ahead of the curve when it comes to the key issue: how to communicate effectively with the B2B audience.

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A BRUSH WITH SUCCESS
December 2, 2015Blog

A BRUSH WITH SUCCESS

Account Manager

Throughout November, we’ve been supporting the Movember campaign, and have raised over £400 to help address some of the biggest health issues for men, so huge thanks to all who donated. Early in November, we posted a picture here on the blog showing our mos in the early stages of development, and you can see…Read More

7 ways to get your brand invited in
November 17, 2015Blog

7 ways to get your brand invited in

Head of Strategic Planning

We live in an age where, more than ever, individuals control when and how they consume the marketing messages we create. With this control comes the ability to filter out, either consciously or subconsciously. And so now brands that try to trick people into seeing their marketing messages are doomed. It’s no longer acceptable to disrupt without having a relevant and meaningful message.

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Sunrise on the bund
November 16, 2015Blog

Sunrise on the bund

Executive Creative Director

Shanghai is located on the Yangtze River Delta in East China. Given that Shanghai has a population of some 24 million people, if you want to be alone on the Bund, you’ll need to get up early!

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It’s beginning to look a lot like Christmas…
November 13, 2015Blog

It’s beginning to look a lot like Christmas…

Designer

Yes, it’s that time of year again. The lights are going up, the Christmas advertisements are rolling out and my bank balance is rapidly going down… With only six weeks left until the biggest festive celebration in the world, let’s take a look at what some big UK brands have in store for us.

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LAW Mo-ers
November 12, 2015Blog

LAW Mo-ers

Account Manager

Here at LAW Creative we’re participating in the Movember campaign, raising money to help address some of the biggest health issues for men by growing the best moustaches we can muster.

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Break the bubble
November 6, 2015Blog

Break the bubble

Executive Creative Director

Marketing’s ivory tower

Bob Hoffman, writing in his blog the ‘Ad Contrarian’ a few months back, highlighted how much of marketing operates within a bubble, out of touch with real people and what’s happening in their lives.

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Everything you do is a brand message
October 24, 2015Blog

Everything you do is a brand message

Head of Strategic Planning

I was reminded this morning about a lesson I learnt very early on in my marketing career, about the fact that everything you do that’s visible to a customer or potential customer has the ability to create positive or negative brand perceptions.

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