I had the pleasure of staying at the Hotel Silken Puerta América in Madrid, Spain on a recent business trip. The concept for this hotel was to bring nineteen different avant-garde designers and architects together to create a luxury hotel that inspires and invigorates the guest. Each floor of the hotel has a different theme, with bedrooms designed using a range of materials and colours to create unique spaces.
archives for the year 2015
B2B Marketing is one of the pillars of our business, so naturally we’ve all been eagerly digesting in the 50+ presentations made at this year’s B2B Marketing Forum in Boston. While we learned a few new tricks that will keep our B2B service sharp and relevant in today’s fast-moving marketplace, it was clear from the tone of the conference that we’re already ahead of the curve when it comes to the key issue: how to communicate effectively with the B2B audience.
Throughout November, we’ve been supporting the Movember campaign, and have raised over £400 to help address some of the biggest health issues for men, so huge thanks to all who donated. Early in November, we posted a picture here on the blog showing our mos in the early stages of development, and you can see…Read More
One of the most exciting and vibrant business cities in the world.
And like the city, we never stop.
We live in an age where, more than ever, individuals control when and how they consume the marketing messages we create. With this control comes the ability to filter out, either consciously or subconsciously. And so now brands that try to trick people into seeing their marketing messages are doomed. It’s no longer acceptable to disrupt without having a relevant and meaningful message.
Shanghai is located on the Yangtze River Delta in East China. Given that Shanghai has a population of some 24 million people, if you want to be alone on the Bund, you’ll need to get up early!
Yes, it’s that time of year again. The lights are going up, the Christmas advertisements are rolling out and my bank balance is rapidly going down… With only six weeks left until the biggest festive celebration in the world, let’s take a look at what some big UK brands have in store for us.
Here at LAW Creative we’re participating in the Movember campaign, raising money to help address some of the biggest health issues for men by growing the best moustaches we can muster.
Marketing’s ivory tower
Bob Hoffman, writing in his blog the ‘Ad Contrarian’ a few months back, highlighted how much of marketing operates within a bubble, out of touch with real people and what’s happening in their lives.
I was reminded this morning about a lesson I learnt very early on in my marketing career, about the fact that everything you do that’s visible to a customer or potential customer has the ability to create positive or negative brand perceptions.