blog posts by Keith Sammels

ROI for hotels
August 4, 2017Blog

ROI for hotels

Executive Creative Director

A recent study by Kalibri Labs for the Hospitality Asset Managers Association found the cost of guest acquisition has risen in recent years, increasing at twice the rate of RevPar. These costs include OTA commissions, PPC and other marketing costs. The end result is reduced profitability and ROI for hotels.

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California Dreaming
July 7, 2017Blog

California Dreaming

Executive Creative Director

The iPhone and the skateboard may not instantly seem like objects that would sit easily alongside each other in a design exhibition but they are connected by two powerful concepts. One: they are both great designs, and two: they have both brought, in their own way, personal liberation.

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Ask a silly question
April 25, 2017Blog

Ask a silly question

Executive Creative Director

Most times when I stay in a hotel, I subsequently receive a guest satisfaction questionnaire.

I often fill it in but never get to hear whether or not my input was helpful or acted upon.

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No ROI
March 16, 2017Blog

NO ROI. NO AWARD

Executive Creative Director

Often when asked whether advertising agency awards matter agencies will respond by saying that winning awards inspires their young talent, creates brand awareness, enhances their reputation, makes it easier for them to hire good new people and recognises the hard work of their account and creative teams…. oh, and winning awards sometimes attracts new clients, too.

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FORA - A Space To Be Brilliant
February 14, 2017Blog

A Space To Be Brilliant

Executive Creative Director

From this spring the LAW Creative London office will be moving to FORA in Clerkenwell.

FORA is the future for contemporary and beautifully designed work spaces. Visiting LAW clients will be able to experience hotel style hospitality in a working environment as well as perhaps enjoying chef Stevie Parle’s Palatino restaurant serving simple, elegant and tasty Italian dishes.

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Chips with everything
February 13, 2017Blog

Chips with everything

Executive Creative Director

Coming soon: a take-away of your choice dropped into your house by drone – maybe.

However, what is in no doubt is that the whole business of high speed food delivery is growing exponentially and will continue to do so for the foreseeable future.
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JAY RAYNER LAYS DOWN THE LAW
February 10, 2017Blog, Video

JAY RAYNER LAYS DOWN THE LAW

Executive Creative Director

Pablo Alonso, CEO of Intelligence firm HotStats, has said: “The growth in food and beverage revenue over the past 15 years has been well behind the growth in rooms revenue. It appears the food and beverage department has been somewhat neglected in recent years, so refocusing resources on this key department presents a strong opportunity to increase its contribution to overall revenue and profitability.”

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