A recent study by Kalibri Labs for the Hospitality Asset Managers Association found the cost of guest acquisition has risen in recent years, increasing at twice the rate of RevPar. These costs include OTA commissions, PPC and other marketing costs. The end result is reduced profitability and ROI for hotels.
blog posts by Keith Sammels
The iPhone and the skateboard may not instantly seem like objects that would sit easily alongside each other in a design exhibition but they are connected by two powerful concepts. One: they are both great designs, and two: they have both brought, in their own way, personal liberation.
The beginning of any successful campaign strategy is to understand the market data and customer insight.
… which, of course, you can’t. Just like you can’t get a spa treatment online. Or enjoy your favourite food at a good restaurant.
Most times when I stay in a hotel, I subsequently receive a guest satisfaction questionnaire.
I often fill it in but never get to hear whether or not my input was helpful or acted upon.
Often when asked whether advertising agency awards matter agencies will respond by saying that winning awards inspires their young talent, creates brand awareness, enhances their reputation, makes it easier for them to hire good new people and recognises the hard work of their account and creative teams…. oh, and winning awards sometimes attracts new clients, too.
From this spring the LAW Creative London office will be moving to FORA in Clerkenwell.
FORA is the future for contemporary and beautifully designed work spaces. Visiting LAW clients will be able to experience hotel style hospitality in a working environment as well as perhaps enjoying chef Stevie Parle’s Palatino restaurant serving simple, elegant and tasty Italian dishes.
Coming soon: a take-away of your choice dropped into your house by drone – maybe.
However, what is in no doubt is that the whole business of high speed food delivery is growing exponentially and will continue to do so for the foreseeable future.
Pablo Alonso, CEO of Intelligence firm HotStats, has said: “The growth in food and beverage revenue over the past 15 years has been well behind the growth in rooms revenue. It appears the food and beverage department has been somewhat neglected in recent years, so refocusing resources on this key department presents a strong opportunity to increase its contribution to overall revenue and profitability.”
Our filmmakers certainly know how to pick a stunning location.