archive for the ‘Blog’ Category

Bingo gets the WOW factor at MECCA Aberdeen
July 10, 2010Blog, Campaigns

Bingo gets the WOW factor at MECCA Aberdeen

Executive Creative Director

A multi media campaign by LAW creative for client MECCA Bingo is bringing some vibrant colour to the famous Granite Mile shopping district of Aberdeen. Messages like ‘Bingo gets the WOW factor!’ and ‘Fabber Dabber Do!’ will be seen on bus sides, on posters and as direct mail and heralds a greatly enhanced member experience…Read More

Major UK tour announced for Mecca Rebecca!
April 16, 2010Blog, Campaigns, News

Major UK tour announced for Mecca Rebecca!

Managing Director

Mecca Rebecca relaxes at the LAW offices prior to starting an exciting tour of Mecca Bingo venues including Blackpool, Scarborough and Southend. Mecca Rebecca is a life size iconic mascot for the brand; complete with fashionable “numbers” dress and perfect hair and make-up for a fun night out. Rebecca’s must-have handbag is over flowing with…Read More

£1 billion investment for change
March 4, 2010Blog, Campaigns, News

£1 billion investment for change

Executive Creative Director

Holiday Inn is undertaking the biggest relaunch in the history of the hospitality industry. Over 3200 hotels in nearly 100 countries will be relaunched by the end of 2010. The result will be a new Holiday Inn and Holiday Inn Express; fresh, modern and forward thinking, providing a consistent experience and redefining guests’ expectations for…Read More

RVC Estates Website
October 4, 2009Blog, Online

RVC Estates Website

Head of Digital

The Royal Veterinary College (RVC), the UK’s pre-eminent veterinary school, formed a new department to manage the organisation’s considerable estate. RVC approached us to develop a web site for their Estates Department on the strength of the brand we had previously created for it. We built an attractive, usable, and effective web site, which included…Read More

David Lloyd – Brand repositioning
April 4, 2009Blog, Design, News

David Lloyd – Brand repositioning

Executive Creative Director

As the lead agency, we recently delivered a new brand strategy for David Lloyd, the country’s premier racquets, health and fitness group. Consequently we have been very busy planning and supporting exciting business-building and customer-retention programmes in the UK and the company’s operations in Ireland, Belgium, Holland and Spain.

Your sofa will be sorry you joined David Lloyd
March 4, 2009Blog, Design, News

Your sofa will be sorry you joined David Lloyd

Managing Director

This innovative and engaging way of reminding us all that joining a health and fitness club can be more fun and better for us than ‘chilling out’ on the sofa, is part of a new outreach campaign for David Lloyd. The concept will be supported by promotional staff and collateral and will be seen in…Read More