Let’s get personal. You’re a big B2B advertiser. Whilst you might still rely on ‘traditional’ marketing channels and media to some extent, there’s a fairly high chance that you will be embracing what becomes possible in the new world of digitally-driven targeting, which can be more precise. However, as you might expect from a technologically-driven revolution, nothing stands still for long.
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In business we all share a common goal – that’s the challenge of growth. If a business isn’t growing, then it’s almost certainly going backwards. So here are six ways to ignite your business and get on the path to growing more of it.
Our campaign for TRW Aftermarket, the leading brand in automotive safety solutions, has now gone truly global. In November, we were delighted to be given permission to bring our cameras to China and ended 2015 on a high shooting this, our latest in a series of films for TRW, in the gorgeous city of Shanghai. Enjoy.
B2B Marketing is one of the pillars of our business, so naturally we’ve all been eagerly digesting in the 50+ presentations made at this year’s B2B Marketing Forum in Boston. While we learned a few new tricks that will keep our B2B service sharp and relevant in today’s fast-moving marketplace, it was clear from the tone of the conference that we’re already ahead of the curve when it comes to the key issue: how to communicate effectively with the B2B audience.
The conventional view of advertising is that consumer stuff can be fun, whilst a business ad should be sombre. A TV ad break is all about entertainment whilst a message we get at work should be purely rational.
Which is all rubbish, of course.
1. Ditch them if they insist that they are ‘business to business experts’. There is no such thing in the new disrupted digital reality. It’s about understanding and connecting with people, wherever they are, whatever they do.