archive for the ‘Trade Plus’ Category

Can we target? Yes, we KAM!
July 13, 2016Blog, Trade Plus

Can we target? Yes, we KAM!

Executive Creative Director

Let’s get personal. You’re a big B2B advertiser. Whilst you might still rely on ‘traditional’ marketing channels and media to some extent, there’s a fairly high chance that you will be embracing what becomes possible in the new world of digitally-driven targeting, which can be more precise. However, as you might expect from a technologically-driven revolution, nothing stands still for long.

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Six ways to win with TRADE Marketing
January 20, 2016Blog, Trade Plus

Six ways to win with TRADE Marketing

Executive Creative Director
Image from ‘when it counts, count on Girling’ campaign.

In business we all share a common goal – that’s the challenge of growth. If a business isn’t growing, then it’s almost certainly going backwards. So here are six ways to ignite your business and get on the path to growing more of it.
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Kitty’s Story
January 7, 2016Blog, Trade Plus

Kitty’s Story

Executive Creative Director

Our campaign for TRW Aftermarket, the leading brand in automotive safety solutions, has now gone truly global. In November, we were delighted to be given permission to bring our cameras to China and ended 2015 on a high shooting this, our latest in a series of films for TRW, in the gorgeous city of Shanghai. Enjoy.
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THE NEW FACE OF B2B MARKETING
December 14, 2015Blog, Trade Plus

THE NEW FACE OF B2B MARKETING

Head of Copy

B2B Marketing is one of the pillars of our business, so naturally we’ve all been eagerly digesting in the 50+ presentations made at this year’s B2B Marketing Forum in Boston. While we learned a few new tricks that will keep our B2B service sharp and relevant in today’s fast-moving marketplace, it was clear from the tone of the conference that we’re already ahead of the curve when it comes to the key issue: how to communicate effectively with the B2B audience.

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