blog posts by Matt Norwood

Design Classic: Randolph Engineering
July 24, 2012Blog

Design Classic: Randolph Engineering

Creative Director

The summer sun is blazing through the windows here at LAW, so what better time than to write about a design classic. Now, I don’t generally advocate the lifestyle of Don Draper (Mad Man) but one thing he does maybe beneficial to his health. Don wears RE (Randolph Engineering) Aviator sunglasses. These shades are very,…Read More

Here & There
June 18, 2012Blog

Here & There

Creative Director

It’s rare that people get excited over maps, but after a little research I came across this idea by graphic designers Jack Schulze and Matt Webb. The art project, called Here & There, bends the world into horizon-less, roller coaster loop topography, which allows the viewer to see their position from the first person perspective…Read More

Nike – Euro 2012
May 23, 2012Blog

Nike – Euro 2012

Creative Director

As Euro 2012 is nearly upon us, trust Nike to bring us the most lavish, expensive and brilliant TV advert. Shown during the Champions League Final it brings together some of the planets best footballers, strangely none of them English! Great idea, great art direction and it makes me want to get to the Nike…Read More

Photoshop Wizardry
May 15, 2012Blog

Photoshop Wizardry

Creative Director

I’m always a sucker for a nice photoshop job and this Design Week Award entrant really caught my eye. Developed by kempertrautmann, the German Advertising Agency, it portrays the true clarity of Audi Sound Systems, breaking down each component of the guitar. Clever stuff!