A new craze?
Customer Relationship Management (CRM) is a strategy we are expert at delivering. We have to be, it really is the most effective way to use big data to generate positive commercial results.
It allows businesses to connect with their customers on an individual level, to better manage a relevant relationship with them, to identify early product adopters and nurture those already existing. And as they say, the proof is in the pudding; with 70% of companies claiming it is cheaper to retain an existing customer as it is to acquire a new one and 49% reporting better ROI by investment in existing relationship marketing above an acquisition model.*
But this isn’t a new craze. In fact, CRM is one of the founding cornerstones of successful marketing, allowing companies to target the right audience segment, at the right time, via the right channel. It’s all about being relevant, and being relevant has always been the key to effective marketing. So, why are we currently hearing so much about CRM?
The answer is simple: Technology. Technology has made possible what marketeers have always strived for – the ability to serve targeted messages at an individual level.
At LAW we have invested heavily in this technology, in the form of LAW AMP – our very own Automated Marketing Platform. Incredibly powerful and sophisticated, this game-changing automated marketing platform enables users to deliver individual communications via dynamic templates. However, the software itself is no use without an intelligent and creative driving force in place.
As an agency we offer the whole package. And we are continuously delivering winning CRM campaigns via intelligible strategy, disruptive creative and our automated marketing software. We work to a proven cyclical approach, beginning with a well-planned customer-centric strategy. From here we craft commercial creative based around dynamic content strands and then overlay our powerful segmentation tool to ensure all audiences are served the right creative, with the right message. LAW AMP provides valuable and robust statistics, and via our insights team, we supply a strong analytical programme for a continuous cycle of improved and effective strategy. Not only does this ensure customers are given relevant messaging, it can be pretty impressive too!
And talking of right time messaging, it’s definitely the right time to be adopting an effective CRM programme if you haven’t done so already. Let us help give you the competitive edge and ensure others don’t get there before you. Speak to Josh Kichenside@ josh.kichenside@lawcreative.co.uk to find out how we can help your business prosper, or to find out more about how we combine the technological advances in ‘intelligent automated marketing software’ with ‘strong relationship marketing strategy’ to ensure commercial brand success.