TRUE ORIGINALS USA

Our award-nominated, globe-trotting integrated marketing campaign for TRW Automotive Aftermarket, True Originals, has reached the USA. The latest film features Chris Kollar, ice hockey player and TRW Corner Module Product Manager, TRW Detroit.

The True Originals campaign is currently nominated for two prestigious marketing awards: the B2B Marketing Awards, the biggest B2B event in Europe, and the Masters of Marketing Awards, where it will be judged by some of the most respected and creative senior marketers in the industry against agencies the likes of OgilvyOne Business, the B2B arm of Ogilvy & Mather, and SapientNitro.

The new, integrated TRW True Originals campaign tells exciting and passionate stories of the real people behind the company, across the globe. It tells us what makes them original innovators, why they dedicate their lives to working with TRW and where they take their inspiration from, coupled with strong messaging about the ‘original equipment’ standards of the products themselves. TRW True Originals films, which blend key product detail with a compelling human story, have been shot in Shanghai, Detroit, Chimay, Koblenz, Warsaw and Bucharest, making this a truly global campaign.

For more information email brett.sammels@lawcreative.co.uk