…and the world apparently.
We like to keep on top of global digital marketing trends here at LAW Creative. So we’ve been most interested in the news this week that Google Chrome has (finally, we should add) overtaken Internet Explorer as the world’s most popular web browser with 32.8% market share, according to StatCounter via TheNextWeb. Although they point out that the data isn’t 100% accurate and it’s an imprecise science measuring the data, the signs are that Chrome is certainly a strong contender for becoming the market leader long term.
Internet Explorer has long been the mainstay of Internet browsing, however over recent years it’s always struggled to keep up with the other big players; Firefox, Chrome and Safari, from a technological point-of-view. Web design has become increasingly a multifaceted discipline and as web designers we have had to keep up with latest technologies, methodologies and design fashions. Google Chrome and Mozilla Firefox (third most popular market share with 25%) have provided modern, efficient and standards compliant browsing platforms and so our development platforms of choice have been these newer, better browsers. Internet Explorer has historically (IE6-IE8 in particular) required various ‘hacks’ and ‘fixes’ in order to render a website design accurately alongside it’s superior counterparts.
Equally, website visitors want to receive the best experience when browsing a website and so we have seen that the amount of visitors using non-IE browsers has been steadily increasing. It now seems we have reached a turning point in the market share of browser usage, and we thoroughly expect this trend to continue, with Google Chrome and ultimately Firefox both accelerating past Internet Explorer as the browser of choice.