DISRUPTIVE INFLUENCE

We talk a lot in marketing about disruption. Well, never mind the *******, here’s the guys that invented disruption. A new exhibition at the Museum of Brands, Packaging and Advertising in Notting Hill, London, shows just how the hugely impactful graphic art of punk, with it’s rawness and DIY ethos, was so important to the success of the movement.

A range of punk album covers such as God Save The Queen designed by Jamie Reid (1977) and posters such as The Great Rock’n’Roll Swindle designed by M. Hirsh (1979) are on show, while a number of key underground alternative magazines form a part of the exhibition and give insights into other ways in which the graphics of punk were used at the time. In the context of the Museum’s historical narrative of graphics, it’s easy to see the significant impact and outrage the punk era caused.

The exhibition, which marks 40 years since punk exploded into British culture in 1976, runs till 29 January.

To work with an agency that knows how to pack a promotional punch, contact keith.sammels@lawcreative.co.uk