Do’s and Don’ts of Successful Videos

We explore the do’s and don’ts for making videos that end users will actually want to watch, and better still, act on.

72 hours of video are uploaded to YouTube every minute, but only 10% of these manage to notch up more than 1500 views. What is it the remaining 90% are not doing as well? Below we explore the do’s and don’ts for making videos that end users will actually want to watch, and better still, act on.

DO:

• Demonstrate a brand’s personality. If there isn’t one there, create one! This is something we specialise in at LAW Creative.
• Make the video experiential. Prospects are more than three times as likely to respond to video than written content – so we make sure our videos are ones that people will want to watch.
• Use real people in your videos to connect with viewers. We are huge advocates of this and strive to focus on relevant audiences every time we create a video.
• Make sure social media opportunities are in place. 100 million people take a social action on YouTube each week and we know how to create content that gets people talking.
• Track and learn. It is often important to report on the success of your videos. We are proud to have produced many videos for blue chip clients, such as David Lloyd Leisure who have received over 85,000 views on their home page.

DON’T:

• Create a list of functional features. It becomes cold, void of personality and audiences will not respond how you wish them to. People won’t want to watch a checklist of items, so don’t give them one.
• Squeeze too much information in. This plays to the point above. Yes, you have many fantastic benefits to get across to your targeted consumer, so why not ask a specialist marketing agency for help in finding the right balance between infectious personality and important features.
• Make a moving brochure. There are many new techniques available when producing videos, meaning there are different solutions for different requirements to different budgets. Sometimes a collection of stills can be effective, but more often than not a scripted video will deliver increased views and resonate better with viewers.

For more details on successful video creation, or to discuss one for your brand, please contact us at LAW Creative. We love film and, more importantly, know how to make films people love.