House of Fraser is one of best known names on the high street with over 62 enviable locations across the UK and Ireland. Renowned for it’s designer brands and exclusive collections, House of Fraser offers luxurious items at affordable prices.
LAW Creative’s new restaurant branding and promotion for client Massarella Catering, seeks to give new relevance to several House of Fraser restaurants.
New brand imagery and colour palette for ‘Restaurant. Eat Fresh. Refresh’ seek to not only reflect House of Fraser’s own brand, but also to provide a seamless connection between fashion and food. Colourful graphics, directional signage, in restaurant menus, mobiles, shelf edge labelling and information are all part of the new look. Everyone is hoping that the bright and fashionable new branding with lines like ‘Love Our New Collection’ and ‘Must Haves!’ together with great food and service will encourage more shoppers to enjoy a ‘half time’ break in the Restaurant.