Hearing that the World Wide Web is 25 years old this week has taken me by complete surprise – mainly because I can’t believe where all of those years have gone and how we ever lived without it!
The World Wide Web is possibly one of the greatest inventions of all time in my book. It is something that has a part to play in almost every aspect of our lives. Be it from the wealth of educational material it holds, to the more mundane everyday tasks it makes easier for us or the way in which we choose to share our lives via social networks; it really has a place in everyone’s life.
Indeed here at LAW Creative, digital and web is absolutely integral to our business, from the dozens of websites we design, build and maintain each year to the hundreds of email campaigns we run for our clients. We really can’t remember a time where LAW didn’t ‘do’ digital. And we can only predict that in the future digital marketing will become an ever greater aspect of our business. Our automated marketing platform LAW AMP is an incredibly sophisticated marketing tool, which we use to send out millions of emails for our clients and has capabilities we could only have dreamed of 5 years ago.
Sir Tim Berners-Lee, inventor of the World Wide Web, is so integral to our global modern day history that he was asked to appear in the 2012 London Olympic Games Opening Ceremony as a cultural British icon. Sir Tim typed from a computer his own personal message that stood for just what the World Wide Web is all about. The message that proceeded to flash on the gigantic screens for the world to see was ‘this is for everyone’. Sir Tim created the World Wide Web to be ‘free to use for everyone’ and thankfully it remains this way.
To mark the 25th Anniversary of his creation Sir Tim has called for a ‘Magna Carta’ bill of rights to protect its users with the launch of the ‘Web We Want’ campaign. The campaign aims to protect human rights online through a digital bill of rights and thus allowing his creation to remain as it was intended – ‘for everyone’. In this country and most others we cannot even contemplate a world without unrestricted internet access and online surveillance is a huge concern and one for international debate.
So whilst it has the ability to teach us things or make our lives easier and richer, let’s also not forget the fantastic communication channel it provides us with – from emails to YouTube and Facebook to Twitter, every business – no matter how big or small – has access to promote itself to a wider customer base through the click of a few buttons.
Now who could have known how the ‘www.’ would become so significant in our lives – happy 25th birthday World Wide Web!
If you would like to talk to us here at LAW Creative about your digital projects please feel free to contact us at firstname.lastname@example.org