What does Jay Say?

Today at LAW Creative we welcomed Jay Rayner to go ‘Head to Head’ with us on menus and why they matter. And whilst we edit our video containing Jay’s visionary take on the subject, we’re taking time to reflect on our ‘what does Jay say’ visit. 

Jay Rayner is one of the most influential food writers around and regularly appears for the BBC on Masterchef and The One Show.

Says Brett Sammels, client services director at LAW Creative ‘At LAW Creative we are hugely experienced in hotel, leisure and food & beverage marketing and promotion.  We’ve got the case histories, we’ve got the results and we’ve got the awards to prove it. But in addition to our own experience gained with blue chip leisure clients across the globe, LAW is constantly seeking new ways to achieve success for its clients.  Research, emerging trends, changing eating habits and ‘menu science’ is all part the mix.

‘And today our ‘Head to Head’ interview with Jay Rayner was an absolute Masterclass. Everyone will have their opinion on Jay’s views but for anyone operating a restaurant those views will be unmissable!

‘How hotels can improve guest diner ratios, whether restauranteurs are innovative enough, ‘kitchen sinking’, hotspots, bringing a kitchen to life through a menu, what really gets Jay’s goat and much, much more.

‘Today at LAW Creative we’ve greatly added to our knowledge bank by going ‘Head to Head’ with Jay Rayner. Jay’s words of wisdom were intuitive, insightful and sometimes just plain visionary.  The ‘Head to Head’ with Jay Rayner video will be available to view at the end of the month. Unmissable!’

To discuss new ways to promote your hotel or improve your leisure marketing please contact brett.sammels@lawcreative.co.uk