LAW Creative targets automotive audience
Car Mechanic Simulator 2015 will take you behind the scenes of the daily routine of a car workshop. It helps you to uncover the secrets of a car mechanic’s work in this latest version of the popular simulator game. It allows the user to run their own (virtual) garage, repairing cars. It’s a great way to tinker under the bonnet without having to clear up afterwards.
Since its launch in late April 2015, over 30,000 people have purchased Car Mechanic Simulator 2015. It is estimated that 200,000 people may be playing. A YouTube video of game play has over 132,000 views. One famous game reviewer called “Lirik” has streamed himself playing the game for over 3 hours on Twitch, the world’s leading video game platform. Lirik has almost 900,000 followers on Twitch and a staggering number of people; over 82,000,000 (yes million) have viewed his site.
If you love cars and want to get your hands on test path, OBD scanner, compression tester and a host of other tools then log-on now. It’s addictive. You can strip down a whole car and rebuild it. Although, unless you are already very experienced, it is probably best to start with a Car Mechanic Simulator car before moving on to your own pride and joy.
LAW Creative is the new lead global agency for TRW Automotive Parts and Service. TRW is the global leader in automotive safety solutions.
Always seeking innovative, relevant and cost effective solutions LAW Creative has identified Car Mechanic Simulator as an opportunity for TRW Automotive Parts and Service to reach an important sector of its overall target audience. Banner advertising and importantly astute packaging and product placement has been achieved within the actual game. TRW Automotive Parts and Service are pleased with the visibility that is being generated via an exciting idea that is connecting with customers and creating excellent product awareness.
If your business is seeking new ways to connect with customers please contact brett.sammels@lawcreative.co.uk
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