“This is what I want to do. This is my life.” Krzysztof Kociotek, Development Manager TRW Moto.
At LAW Creative we are experts in launching integrated marketing campaigns aimed at reaching specific, target audiences.
Take, for example, our True Originals advertising for TRW Moto, incorporating a stunning and absorbing film, dedicated microsite and digital and press advertisements, launched across Europe.
The film, shot on location at the Transfagarasan Highway in Transylvania, incorporates drone filming to showcase the epic scenery and storytelling to emotionally engage the viewer with the Moto product.
Other campaigns in the True Originals series have already enjoyed great success. Our Linkage and Steering Press Advertisement was placed in Automobilwoche, one of the largest German industry magazines. In a survey, 71% of readers stated they had seen the eye-catching advertisement – 30% higher than the average viewing rate. The film that accompanies the campaign has been viewed over 1.5 million times on YouTube.