Making a world of difference

On the 21st of September 2011 all InterContinental Hotels & Resorts were invited to celebrate the work that they were already doing to support their local area, by taking part in an activity on that day. The activity could be an initiative to enhance their location, such as cleaning a local park, or something to support the local community.

In support of InterContinental Hotels & Resorts Winning Ways and Responsible Business, LAW Creative is proud to have created and produced a ‘Make A World Of Difference’ General Manager Toolkit to promote Responsible Business Day 2011.

Our Responsible Business Day initiative in partnership with National Geographic’s Center for Sustainable Destinations was a worldwide success! Much of this success emulated from the initial engagement created amongst our General Managers and colleagues as a result of the well-designed and simple to use Responsible Business Day Toolkit. The day was such a success worldwide it attracted the attention of number one ranking tennis player Rafa Nadal at the Hua Hin Resort in Thailand, and Secretary-General of the United Nations Ban Ki-Moon at The Barclay in New York.

Simon Scoot, Vice President Global Brand Management,
InterContinental Hotels & Resorts