Menus – Science or Design

Next time you open a menu it may strike you that the particular purveyor of fine food has gone to an inordinate amount of trouble to encourage you to read and respond to the menu in a certain way. 
At LAW Creative we can produce award-winning menus and we have employed our own brand of menu science and design to major projects for dozens of blue chip hotel and leisure operators.

Says Keith Sammels, Executive Creative Director at LAW Creative ‘Of course creativity, design and content will always be king. But menu science is also important. In effect we are creating a ‘road map’ for diners. Research shows that we can maximise hotspots. We can up-sell or lead diners to the highest gross profit items. We know for instance that in the starters and mains sections of a menu that diners will often buy the first two and last two dishes. Try it! There are dozens of triggers that through research, expertise and experience, LAW Creative can apply to your menu marketing so as to achieve maximum ROI on your behalf’.

However, as we all know the best tip is to create a restaurant brand that interests people. Present your brand in an innovative and engaging way.  And cook everything to perfection. The rest is all just science!!

If you would like expert help with the marketing, design and launch of your new bar and restaurant or menu design project please email keith.sammels@lawcreative.co.uk