AND THE NOMINATIONS ARE…

The Masters of Marketing Awards has shortlisted our client TRW Automotive Aftermarket for their ‘True Originals’ integrated marketing campaign.

Chris Kollar, TRW Corner Module Product Manager and featured in our Detroit film

The Masters of Marketing Awards jury, comprising some of the most respected and creative senior marketers in the industry, has nominated the TRW True Originals campaign in the Automotive category alongside some other illustrious names. The full shortlist reads:

• LAW Creative for TRW Automotive Aftermarket, TRW True Originals
• Aston Martin for Aston Martin DB11 Launch
• SapientNitro for Harley-Davidson, Greatest Rides

TRW has strong credentials as an original equipment supplier to the automotive aftermarket. But the word ‘original’ had become generic through overuse and misuse within the industry. The new, integrated TRW True Originals campaign tells exciting and passionate stories of the real people behind the company, across the globe. It tells us what makes them original innovators, why they dedicate their lives to working with TRW and where they take their inspiration from, coupled with strong messaging about the ‘original equipment’ standards of the products themselves. TRW True Originals films have been shot in Shanghai, Detroit, Chimay, Koblenz, Warsaw and Bucharest, making this a truly global campaign.

For more information and to view our TRW True Originals campaign click HERE
or email brett.sammels@lawcreative.co.uk