Share What You Wear

It may only be September but here at LAW we think it’s never too early to be thinking about Christmas! We’ve come up with a really fun and engaging Christmas-themed Facebook promotion for Thistle hotels with the aim of increasing their ‘likes’ and connecting with new and existing social media followers.

‘Share what you wear for a special Christmas voucher’

Over the past year we have created a suite of collateral to promote Thistle Christmas 2013 ranging from brochures and press advertisements to a bespoke Christmas website. The website details a range of topics including hotel specific Christmas parties, top party planning tips and testimonials.  We have also created a Facebook promotion with the following objectives:

• Increase the number of people following Thistle hotels
• Engage with Thistle customers and fans
• Provide a fun, rewarding way to capture key data from potential guests

The objective of the promotion is to get followers to upload a photo of themselves in their festive Christmas jumper (the more Christmassy the better!) with all who upload receiving a buy one get one free voucher – a fantastic incentive.  The best images will be uploaded to a dedicated Facebook gallery on a weekly basis.  Not only is this a great offer, but also a great way of capturing data for Thistle!

Why not check out the Thistle Christmas website at thistlechristmas.com and upload your very own festive Christmas jumper photo on Thistle’s Facebook Page.