Share What You Wear

Share What You Wear

It may only be September but here at LAW we think it’s never too early to be thinking about Christmas! We’ve come up with a really fun and engaging Christmas-themed Facebook promotion for Thistle hotels with the aim of increasing their ‘likes’ and connecting with new and existing social media followers.

‘Share what you wear for a special Christmas voucher’

Over the past year we have created a suite of collateral to promote Thistle Christmas 2013 ranging from brochures and press advertisements to a bespoke Christmas website. The website details a range of topics including hotel specific Christmas parties, top party planning tips and testimonials.  We have also created a Facebook promotion with the following objectives:

  • Increase the number of people following Thistle hotels
  • Engage with Thistle customers and fans
  • Provide a fun, rewarding way to capture key data from potential guests

The objective of the promotion is to get followers to upload a photo of themselves in their festive Christmas jumper (the more Christmassy the better!) with all who upload receiving a buy one get one free voucher – a fantastic incentive.  The best images will be uploaded to a dedicated Facebook gallery on a weekly basis.  Not only is this a great offer, but also a great way of capturing data for Thistle!

Why not check out the Thistle Christmas website at and upload your very own festive Christmas jumper photo on Thistle’s Facebook Page.