The David Lloyd ‘Have the summertime of your life’ campaign launch

The David Lloyd ‘Have the summertime of your life’ campaign was launched in July 2009 with the prime purpose to position David Lloyd as a family destination from which to enjoy summer.

Together with David Lloyd, LAW Creative has created a strong acquisition-focused campaign across a complete mix of traditional and digital media to drive enquiries and build awareness throughout this key period in the promotional calendar.

The campaign which offers a four week trial, includes participation in an eight page ‘Family Summer’ supplement in The Times. Activities such as cardio tennis, dance, personal training and swimming lessons are all featured in the article and are readily available at David Lloyd the UK’s premier racquets, health and fitness clubs.