Topshop Goes Virtual

For the past few years luxury fashion brand Burberry have been at the forefront of utilising technology to create accessibility for consumers to see their London fashion week shows.

But this year, it’s been the British high street who have triumphed through technology with the ‘world’s first in telepresence and virtual reality’. The UK fashion giant Topshop have collaborated with 3D agency Inition to enable fans of the brand to win, via a competition, the forever coveted front row fashion show experience, all in virtual reality. The Topshop Unique show took place at The Tate Modern’s iconic Turbine Hall.

The five lucky fans were rubbing virtual shoulders with fashion industry icons like Anna Wintour and Kate Moss, while in reality the fans were sitting in the window of the brand’s flagship Oxford Circus store wearing rather psychedelic virtual reality headsets. Those of us who weren’t lucky enough to see the show first hand or through the powers of 3D technology were able to keep track of the excitement through various social media channels following the hashtag #topshopgoesvirtual

Topshop’s drive to continually look for new ways to engage and excite their customers has really impressed us here at LAW Creative. We love advertising and innovation, whether that is through our intuitive automated marketing platform, LAW Amp or creating a brilliant video for one of our clients.

Watch Topshop’s YouTube video on their new take on the runway.