Your sofa will be sorry you joined David Lloyd

This innovative and engaging way of reminding us all that joining a health and fitness club can be more fun and better for us than ‘chilling out’ on the sofa, is part of a new outreach campaign for David Lloyd. The concept will be supported by promotional staff and collateral and will be seen in a multitude of outreach venues such as shopping centres. It is aimed at new member acquisition.

No beers or crisps were consumed during the creation of this promotion at LAW Creative