Each time a brand grows globally it inevitably has to ‘crack’ new markets. This can present an incredibly lucrative opportunity, but also a tricky one. Choices that consumers make are so heavily defined by their cultural context that transferring an unfamiliar product to an entirely new audience is not without risk.
blog posts by Victoria Johns
Among the shafts of luxury flats sprouting up along London’s south bank of the Thames, from Battersea to Bermondsey, there is one new tower unlike the others. It is made of brick, not glass, and stands as a squat, truncated pyramid, twisting as it rises. It’s Tate Modern’s Switch House, which opened its doors last month.
It has been said that drawing is a carefully choreographed dance between the brain, eyes, and hands. It requires the cooperation and coordination of the three to translate what’s seen in the mind to what’s drawn on paper. But it doesn’t always quite work out. Things – namely, your hands, can get in the way of artistic vision. Read More