In a recent article published by McKinsey Insights entitled “Why marketers should keep sending emails” it is claimed that email remains a significantly more effective way to acquire customers than social media – nearly 40 times that of Facebook or Twitter combined. Read More
LAW AMP is a best in class email system powered by Copernica software. LAW AMP broadcasts around 3 million emails per month for a variety of customers. Read More
Congratulations to all UK readers. The fact that you are following these words suggests it is highly likely that you are one of 76% of the population that uses a computer, and is conclusive proof that you are among the 99% who are literate. Read More
Amsterdam is one of the most hyper connected cities in the world. LAW Creative works as a UK Partner with Amsterdam based Copernica to support the LAW Automated Marketing Platform – LAW AMP. Read More
I have just spent the last half an hour unsubscribing to emails received from my favourite brands. It’s not that I’ve fallen out of love with these brands. In fact, these emails are well designed, beautifully written and they’re even optimised for mobile (so far so good), but unfortunately the content is completely irrelevant to me. Emails about garden furniture (we live in a flat), children’s bicycles (grew out of those a while back) and holidays to the Maldives (if only!)… Read More
The mobile internet is here to stay. We cannot fight it or avoid it and to be honest, why would you want to? Mobile technology allows us to connect to the internet almost anywhere at any time and with 4G connections we can now access the internet even quicker than with a fixed broadband line. Read More
Hearing that the World Wide Web is 25 years old this week has taken me by complete surprise – mainly because I can’t believe where all of those years have gone and how we ever lived without it! Read More
Brett Sammels, LAW Creative Client Services Director and PK Vaish, Copernica Development Director once again join forces to deliver a Hospitality Technology Europe Masterclass – Relevance = Revenue. Read More
There is no way I am a conference junkie. But having listened to at least thirty industry experts extolling the virtues of their brand of e-marketing from Las Vegas to London, I think the secret of the silver bullet is finally out! Read More
The European eCommerce market is thriving. The European market overtook the world’s largest market, the US, in 2010. Read More