archive for the ‘Email’ Category

40 times more effective than Facebook
December 23, 2014Blog, Email

40 times more effective than Facebook

Executive Creative Director

In a recent article published by McKinsey Insights entitled “Why marketers should keep sending emails” it is claimed that email remains a significantly more effective way to acquire customers than social media – nearly 40 times that of Facebook or Twitter combined. Read More

Tell Me Something I Didnt Know
September 30, 2014Email, Online

Tell Me Something I Didn’t Know

Head of Copy

Congratulations to all UK readers. The fact that you are following these words suggests it is highly likely that you are one of 76% of the population that uses a computer, and is conclusive proof that you are among the 99% who are literate. Read More

Increasing your ROI with Email Segmentation
June 19, 2014Blog, Email

Increasing your ROI with Email Segmentation

Senior Account Manager

I have just spent the last half an hour unsubscribing to emails received from my favourite brands. It’s not that I’ve fallen out of love with these brands. In fact, these emails are well designed, beautifully written and they’re even optimised for mobile (so far so good), but unfortunately the content is completely irrelevant to me. Emails about garden furniture (we live in a flat), children’s bicycles (grew out of those a while back) and holidays to the Maldives (if only!)… Read More

Up and to the Right
March 21, 2014Blog, Design, Email, Online

Up and to the Right

Head of Digital

The mobile internet is here to stay. We cannot fight it or avoid it and to be honest, why would you want to? Mobile technology allows us to connect to the internet almost anywhere at any time and with 4G connections we can now access the internet even quicker than with a fixed broadband line. Read More

The Elusive Silver Bullet
November 11, 2013Blog, Email

The Elusive Silver Bullet

Executive Creative Director

There is no way I am a conference junkie. But having listened to at least thirty industry experts extolling the virtues of their brand of e-marketing from Las Vegas to London, I think the secret of the silver bullet is finally out! Read More