blog posts by Matt Norwood

RUSH
July 19, 2017Blog

RUSH

Creative Director

Nothing beats the atmosphere, the thrill, the rush of the racetrack and we’ve been lapping it up (pun intended) on a high-octane shoot for a new client that’s right at the heart of it.

Read More

FROZEN
February 20, 2017Blog

FROZEN

Creative Director

So I found myself stranded in the Arctic Circle. The taxi transporting my film crew and I had had an unfortunate mishap involving a deep pile of snow and a patch of the blackest ice. I went to take a sip from my water bottle but it had frozen solid. I took out my phone to find the nearest town, blinking through crystals of ice that had formed on my eyelashes, only to discover that my Lithium battery had died in the extreme cold.

Read More

A drone virgin in Transylvania
September 13, 2016Blog

A drone virgin in Transylvania

Creative Director

With thanks to TRW Automotive Aftermarket. ‘True Originals’.

I’d been meaning to shoot with a drone for a couple of years. Alongside the emergence of the GoPro, which gives new and dynamic personal point-of-view footage, the drone adds a further dimension to a filmmaker’s armoury.
Read More

YOU TALKIN’ TO ME?
January 25, 2016Blog

YOU TALKIN’ TO ME?

Creative Director

Who are you talking to when you want to make film a part of your campaign?

Film is everywhere and it’s going to stay that way, so we’re committed to providing you with the very best solution to bring your message to this medium and your audience. We offer a full range of film services: conceptualisation, scriptwriting, storyboards, production, direction and editing. Specialist areas include leisure, hotels and automotive.

Read More

Locations, locations, locations
October 23, 2015Blog

Locations, locations, locations

Creative Director

The new Bond movie Spectre hits our cinemas this week and as well as the wonderful gadgets, mysterious women and unsocial drinking habits you can be sure that the film will travel to a few glamorous locations. In fact, 12 different locations are listed, totting up some serious air miles for Mr Bond.

Read More

LAW Creative Showreel 2014
June 24, 2014Blog, Video

Game Of Drones

Creative Director

If anyone is watching the Brazil World Cup as avidly as I am, you will have noticed a new gizmo to enhance our watching pleasure. It used to be that the only view spectators of sporting events had was from the sidelines, but new ways of capturing sports action have been explored. This is where the Drone has come into play. Read More

Mother Russia’s Quilt
February 20, 2014Blog, News

Mother Russia’s Quilt

Creative Director

In case it has escaped your notice, we are now in the final week of the 2014 Sochi Winter Olympics. And, as with all Olympics, LAW Creative has taken a particular interest on how it has been styled as well as performed. Read More

It seemed a good idea at the time
July 30, 2013Blog

It seemed a good idea at the time

Creative Director

I had awoken with a feeling of slight dread one dark, January morning. Over the course of the day the sense of doom became worse and worse until I finally faced my demon: I had agreed to cycle to Paris. Read More

My Astronaut Friend (kind of)
March 21, 2013Blog, News

My Astronaut Friend (kind of)

Creative Director

Aside from a useful tool to keep consumers up to date with their favourite products, my original theory was that Twitter was devised for people who really don’t have much interest in their own life. Grazing over snippets on how the rich and famous enjoy their breakfast was, to me, too much information. Perfect for…Read More